Conquering Your Goals

When you have a vision, it is your goals that provide direction, motivation, and the framework to take action necessary to achieve them. Identifying your company’s core values is a fundamental step on the road to creating achievable goals because once you define your values, you have the answer to a very important question: “Why do I do what I do?”

The next step is to identify what purpose your goal serves as it relates to your core values.

Visualization is a great way to determine this and to put energy behind your ideas to help them come to life. To do this, you might set up a vision board in your office posted with images, ideas, and steps to communicate, focus and encourage creative thinking.
Your long-term goal is aligned with your company’s mission and purpose and sets the course for your ‘big picture’ vision. (This typically involves growth in four major areas of your company: service, social profit, and growth.)

Short-term goals, on the other hand, are actionable items, and setting them requires specificity, a timeframe, and a strategy for measuring how they get you closer to your overall, long-term goal.

The following questions can help you get clear on your short-term goals:

-Specificity - What is your specific goal?
-Measurability - How do you measure your progress toward your long-term goal?
-Achievability - What you will gain by achieving the goal?
-Relevance - What does achieving goal mean for your business?
-Timeliness - What is the timeframe is for achieving the goal?

With your goals in mind, the next step is putting a plan in place to achieve them.